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Black Beauty Power
Representation and diversity are beautifully inspiring and we are proud to partner with Black beauty brands that bring that power to life.

Shop beauty products from Black-owned brands you’ll love

Hair care

Hair Care

Discover shampoos, conditioners and styling products for every hair type.
Shop hair care
Makeup

Makeup

Find your perfect palette with cosmetics for every complexion.
Shop makeup
Skin care

Skin Care

Pamper your skin with nourishing lotions, serums, masks and more.
Shop skin care

Boost your confidence with Michael Strahan Daily Defense

First at CVS!
Introducing Michael Strahan Daily Defense
Simple-to-use skin care and grooming products to help all men tackle the day with confidence.
Shop Michael Strahan

Meet our featured founders, explore their fabulous brands

Mielle® by Monique Rodriguez

Nourishing hair and skin care products made with natural ingredients, formulated for all hair types.
Shop Mielle
Beauty Unaltered logo

Miss Jessie’s® by sisters Miko and Titi Branch

Cruelty-free styling cremes, conditioning treatments and more from proven curl experts.
Shop Miss Jessie’s
Beauty Unaltered logo

BLK/OPL® by Desirée Rogers and Cheryl Mayberry McKissack

Affordable, high-quality and high-performance makeup for dark skin tones.
Shop Black Opal

See what’s new from Black-owned beauty brands

New Black-owned beauty buys
Discover your new favorite beauty products from Black-owned or founded businesses.*
Shop new products
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